VAUGHAN — Flow Perfect
To empower Vaughan Centrifugal Pump, a Montesano, Washington-based manufacturer, I created a hard-working brand campaign to transform its perception from a small family operation to a major contender in the national chopper pump manufacturing industry. A triangle V logo symbol, honoring the father and two sons who founded the business. The bold color palette makes a striking impression and captures the authentic production process. Every brand touchpoint is designed to elevate its position in the market.
